What is the expression of the problem that is immediately identifiable?
What are the symptoms on the surface?
What are the basic assumptions as to why this problem is occurring?
Who are the players directly or indirectly responsible for the problem to occur?
What is the consistent behavior that repeats with each player?
Consider visiting the Persona Creator to dive deeper into your audience's psyche.
What are the variables that drive responsible parties to the behavior that persists?
What are established systems and processes?
What's a habit, tradition, obligation that connects to the problem variables sprout?
Is it unchangeable?
What is the original reason that funnels the responsible parties towards the problem?
What are the real life factors?
What is the opportunity for a solution?