PROBLEM
Evidence
What is the expression of the problem that is immediately identifiable?
WHY?
Symptoms
What are the symptoms on the surface?
What are the basic assumptions as to why this problem is occurring?
WHY?
Humans
Who are the players directly or indirectly responsible for the problem to occur?
WHY?
Variables
What are the variables that drive responsible parties to the behavior that persists?
WHY?
Status Quo
What are established systems and processes?
WHY?
Origins
What is the original reason that funnels the responsible parties towards the problem?
What is the consistent behavior that repeats with each player?
Consider visiting the Persona Creator to dive deeper into your audience's psyche.
Sub-cause
Sub-cause
Sub-cause
What's a habit, tradition, obligation that connects to the problem variables sprout?
Is it unchangeable?
What are the real life factors?
What is the opportunity for a solution?