Describe what your product is and how it brings value to your ideal customer. Mention the problem(s) that sparked the creation of your product or service. What pain points were the main influencer when creating your product?
After drawing an image of the problem, describe how your product or service is the solution. Why does anyone need your product or service? What value does your product or service bring to your customer? Why is it important?
Finally, list relevant features and summarize how these features make your product the best solution. Be clear, professional and descriptive.