- What are the strengths of your business or organization? Founder profiles? Employees? Intellectual property? Methodology? Other assets?
- What differentiates you from the alternatives?
- Where have you succeeded in the past?
- How are you able to respond to the changes in the marketplace? How do you adapt to external factors such as global crises or technological advancements? Try the PESTLE Analysis to explore this further.
- What problems can you solve with your expertise, product, or services?
- How can you expand your offering? What do your power users or existing customers ask for?
- How can you convert your strengths and weaknesses into Opportunities? Here you may want to revisit your SWOT Analysis.
- Can you cross over to other marketplaces such as overseas or complementary industries?
- What is your vision of the future and how do you see your business in it?
- What are the opportunities that may arise for you down the line?
- What do you hope to achieve within your organization? Financial wellbeing? Happy workforce? Work-life balance?
- How will your business influence the future? For example, are you introducing a sustainability solution to preserve planetary systems' health or a tech tool that may benefit other industries?
- What difference can you make?
- How do you define success? What does it look like?
- How do you define failure? What does it look like?
- Can you specify metrics to assess performance?
- Do you have other success criteria that are not solely dependent on growth or revenue? Such as upholding values, and social and environmental impact.
- What is achievable at the current moment?