What is the crucial problem faced by your consumers? Capture their central frustration.
Define one clear, direct competitor. Consider the other ways customers can address their problems. What products or services exist as alternatives to what you're offering?
Fill out the Competitive Analysis Template.
What is your solution to consumers’ problems? Present the defining elements of your service: what makes it the top tool for addressing consumers’ needs?
What is your solution to consumers’ problems? Present the defining elements of your service: what makes it the top tool for addressing consumers’ needs?
How does your product fit into the bigger picture? Where does it fall in the grand scheme of things?
How will you track consumer engagement, excitement, and usage of your product?
What will it cost to launch and maintain your business? Consider each stage of your start-up from creating a website and acquiring users, to hiring employees and producing goods, to marketing products and getting them to consumers.
What monetary sources will fuel your company? How will you generate income? Present a pricing model for your product or service, and then highlight other sources of revenue—ad sales, subscription fees, or asset sales.
How do you stand out from competitors? What puts you ahead of the pack? Why should consumers have confidence in your service above others?
Who can you help? Identify 3 to 4 user personas you envision turning to you for solutions. Try our User Persona Creator tool.
Define the specific characteristics of your early adopters.
How will you interact with consumers, and inform them of your developments and services? Consider the most effective ways to reach users by analyzing a Customer Journey Map.
Print ads
Social media
Events
Word of mouth
