Summarize your marketing plan in a few sentences. It's best to complete this part after you've finished the other steps. As your plan evolves, your general summary will also change so it's easiest to summarize the plan once it's complete.
Your marketing strategy is the method you will follow to enter your product or service to the market. In order to create a strong marketing strategy, you'll need to do your market research. Make a SWOT analysis , create your buyer personas and complete a competitive analysis to have a full understanding of what your market looks like and where you can make the most impact.
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Key Performance Indicators (KPIs) are measurable values that show if your company is reaching its business objectives efficiently. In order to evaluate whether your organization is aiming at the right target, you'll need to define strong KPIs specific to your goals. Some examples of useful KPIs are sales revenue, inbound marketing ROI, cost per lead, customer value, new contract rate, page conversion rate and organic and social traffic.
After defining the key elements of your marketing plan, clearly outline how you will achieve these goals and objectives. This is the section where you describe how your marketing plan fits in with your budget and the specific steps you plan to take to reach your goals. Including your budget in your marketing plan will make the plan tangible and allow you to have a better awareness of any possible setbacks that could pop up along be in the way.